DIGITAL MARKETING 

SEO Glossary

Above the Fold

Content that appears on a website before the user scrolls. Google uses an Algorithm to scan what type of content is above the fold on your website. 

Algorithm

Search engines use a combination of algorithms to deliver ranked websites. An algorithm is computer program used by search engines to retrieve data and deliver results for a search. 

Alt Attribute

Often referred to as an ALT Tag. Alt Attributes is an HTML code that provides information used by search engines and screen readers to understand the contents of an image.

Analytics

The profess of collecting, analyzing, and interpreting data, 

Authority

A combination of signals search engines use to assess websites and websites for the purposes of ranking.

Anchor Text

The clickable word or words of a link. This text is intended to provide contextual information to people and search engines.

Backlink

A link to a website that originates from an external website. Also referred to as an inbound link, or an incoming link.

Bounce Rate

The percentage of website visitors who leave without visiting another page on that website. The goal is to have as low a bounce rate as possible. 

Breadcrumb

A navigational element that helps users easily figure out where they are within a website.

CMS

Stands for Content Management System. A web-based application that lets people create, upload, and manage digital assets. There are many options to choose from. 

Conversion Rate

The rate at which website users complete a desired action. This is calculated by dividing the total number of conversions by traffic, then multiplying by 100  (expressed in a percentage).

Click Through Rate

Often referred to as an ALT Tag. Alt Attributes is an HTML code that provides information used by search engines and screen readers to understand the contents of an image.

Search Engine Marketing
Key Terms

50+ Key SEO terms to help you better understand some industry gorgons.

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Social Media Marketing
Key Terms

Social media may be mainstream but many social media terms can be confusing.

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Email Marketing
Key Terms

Email marketing may seem simple, but there is a lot going on under the hood of a crafted campaign.

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Enter an URL address and get a manually preformed website audit. Search Engines rely on many factors to rank a website. Through an SEO Audit, I reviews these and more to help identify problems that could be holding your site back from ranking higher on search engines. Additionally I provide a clear, actionable, prioritized list of recommendations to help improve your organic traffic and search engine ranking. You can take this audit and use it to update your website or hire me to help.

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Preet Joshi | Digital Marketing Consultant
Toronto | Montreal | Vancouver